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Orktail

Competitive analysis

about Enterprise SEO

When you’re operating at the mass level, your SEO should be as well.

Enterprise SEO is a dynamic, strategic approach to search engine optimization(SEO). Orktail is a digital marketing and SEO agency that helps enterprises attract, convert, and generate leads to improve their sales growth and increase the number of business opportunities. We help clients grow and scale their demand generation efforts. We find close in marketing team skill-sets and improve the effectiveness of marketing initiatives, as well as help enterprises adopt best practices. We help enterprises improve results from digital marketing and grow the number of opportunities in their sales. 

Orktail is an enterprise digital agency known for the best services through growing lead generation and sales to the enterprises. Enterprise SEO strategy to build visibility, brand awareness, or trust. We focus on building a super solid inbound marketing framework/strategy for enterprises and growing their base on qualified leads. Our dedicated SEO Team works as an extension of your existing marketing team. We’ll coordinate with your team to identify the most effective role for Orktail. We will analyze search data and trends within your industry to provide you the most effective results. 

With dedication, we are prepared to assist your enterprise with our digital marketing services. Your enterprise-level organization may face many unique challenges-for that-we develop a custom plan and approach for every Enterprise. Enterprises with a large number of pages usually require enterprise SEO services. An enterprise SEO company follows the same basic SEO activities that apply to “regular” SEO, but with a big difference: Because of the large scale, a number of pages, and complexity of the company’s website, the execution takes an entirely different, and much more dynamic.

Competitive analysis 1

Page optimization

We make sure your website converts visitors to paying customers and that it’s fully optimized to achieve the best rankings.

We do Effective page optimization with a combination of several factors. we optimize Two key things to have in place: first, intend to improve your performance in a structured way are analysis and regular monitoring. There is little benefit in optimizing the structure or content of a website if the process isn’t geared towards achieving goals and isn’t built on a detailed assessment of the underlying issues.

SEO agency in India helps you to rank well in the Search Engines and also helps in improving the overall readability of your website for your users. So, page optimization is very essential to gain visibility in the search results as without optimizing on and off-page factors, you won’t be found in the Search Engines.

Competitive analysis 2

Page Titles and Meta Descriptions​

By far the easiest thing you can fix will be your page titles and meta descriptions. These elements are what users see on the Search Engine Result Page. A title gives you the opportunity to convey what the user can expect to see on the page. Meta descriptions, on the other hand, are your “15-second pitch”.

Take an example of a previous website – For the keyword “best android mobile phone” androidcentral.com ranks on #2 and with the “Best Android Phones: Our top picks for May 2020 ” as the page title and “ Best Android Phones Android Central 2020. Competition makes for better products, and the Android ecosystem is more competitive than ever.” as the meta description.

While crafting meta titles and meta descriptions, it needs to balance SEO strategy and user-friendliness. Tools also exist to alert you to any missing title tags or meta description tags or identify if they are too long or too short. To really make this successful, we test out different variations on titles and meta and improve your ranking. At Orktail, we use our custom-built analytics platform, to do this.

Competitive analysis 3

Content Marketing

Content is still king in the online world. This can include new on-page content, regular blogs, newsworthy press releases, or complete eBooks.

Not only that, but quality content also has the ability to skyrocket your conversions. Many experts claim that content marketing can fetch almost 6 times more conversions than any other digital marketing method. This is obvious, as, through content marketing, you are not just establishing a bond with the reader but also providing them with the essential knowledge which can guide them into making an informed decision.

Moreover, it is also a known fact that content is an important factor in improving your Search Engine Optimization (SEO). SEO helps your business by improving its visibility online and optimized content is a game-changer when it comes to it. Although these benefits are enough for every business to take content marketing services seriously which is not limited to that.

Competitive analysis 4

Broken Links and indexing

If you have a website with more than 1000 pages, there’s a high chance you have some internal and external broken links and pages that are not indexing. A quick way to check the broken links is to use third-party tools that can easily tell you the link needs fixing. This is really important in ranking as one of our clients had more than 600 broken links, that’s huge, after fixing them there are 48% high rankings in search engines. So, assess your link profile regularly to check the backlink health of your domain.

With the link fixing, it’s important to consult with experts who have a proven track record of success. I have seen some enterprises disavow links from domains with a domain rating/ authority of zero. That’s a bad practice – one that required us to come in and completely rebuild the client’s link profile.

A big misconception among enterprise businesses is that the search engines are indexing all of their pages automatically. We see only 80 percent of our clients’ web pages getting indexed by Google. Indexing issues can be caused by crawl errors, a robots.txt file that is blocking pages it shouldn’t be, a sitemap file that doesn’t contain key URLs or the improper use of no-index tags.

Remember, it’s OK to seek rapid progress with SEO, but you should also be patient. Be measured and thoughtful about the optimization tactics you apply, so you aren’t caught unaware by any search-engine algorithm changes. Keep in mind that Google ultimately decides what to index from the web. So don’t be worried if not all of your pages are indexed after you address these issues.

Competitive analysis 5

keyword rich URL Structure

Including your target keywords in your URLs can make the difference between ranking first or second on the SERP – and this can have a huge impact on click-throughs. URLs are probably one of the most priority based components in SEO. They’re also one of the most critical aspects of ranking a website on any search engine. Including your target keywords in your URLs can make the difference between ranking first or second on the SERP – and this can have a huge impact on click-throughs.

Let’s take an example or mobile phone – androidcentral.com ranks for both positions 1 and 2, yet the one that ranks in position 1 is the URL that includes the keyword “mobile phone”. We would recommend building out a diagram of your current site structure, then do keywords research. Include target keywords in your URL structure for better ranking in the SERPs.

Lastly, don’t forget to do 301 redirects from all of your old URLs to get SEO authority that those pages have. If you don’t do that you’ll lose all. That is, all of the links you’ve acquired over the years will mean very little. If you neglect to do 301 redirects, you will see a rapid drop in ranking, and any SEO ranking you made will disappear.

Competitive analysis 4

Know your Free SEO Score!

Our Approach

Not All SEO Agencies Can Deliver
good Enterprise SEO Services-

01
Experienced Team versus reliance on Freelancers

Enterprise SEO solutions need many SEO specialists, including strategists, researchers, analysts, copywriters, content marketers, designers, developers. To maintain continuity, the SEO firm must have staff with expertise in key positions and completely under its control. Agency that relying on freelancers makes campaigns overly dependent on the availability of a single individual.

02
Strategic Content Management
capabilities

For enterprise SEO service, content creation and marketing are much more important and demanding than any regular website. The enterprise SEO agency must be skilled in enterprise content management systems, building high-level connections with publishers, making content strategies, managing high-volume content, copywriting, research, and editing.

03
Strong Development

On-site optimization for an enterprise website requires front-end and back-end modifications that must be executed to perfection, either directly by the SEO firm or by the
internal IT staff under its close direction. The SEO firm
must have strong hands in Web design, CSS, HTML, JavaScript, MySQL, Apache, JQuery, Ajax,
and Linux.

04
Powerful Campaign management

Enterprise SEO campaigns are very dynamic and it needs dynamic management and at Orktail, we have the super-specialized team for enterprise SEO. We have skills in project management, campaign execution, and have years of experience. If the SEO campaign is not carefully and strategically managed the result will be a waste of time and money.

Gain Market Share

The users or people coming to your website are considered as your leads. If they’ve found their required information from your website, these leads may turn into valuable customers.

Customers will either make a purchase, sign up for a membership or subscribe to a newsletter. This simply means your conversion rate increases. Thus it leads to an increase in one’s market share. Our main aim in doing business is to increase the market share. We want to have more people come to your website, thus making visibility on google.

Competitive analysis 2

Encourage customer reviews

With the local SEO services help Websites that encourage customer reviews, and publish such reviews – positive and the not so positive, also benefit from higher rankings on search engines. Changes to algorithms on the most popular search engines take notice not only of what a business says about itself but also of what its customers are saying.

Here are some points which will define it-

  •   It will increase brand trust,
  •  It will increase online exposure & Local SEO,
  • It will feedback loop customer intelligence through Google Business Reviews,
  •  It will increase (CTR) Click Through Rate in your website,
  •  And, Google Reviews Convert More Customer.
Competitive analysis 3

Establish Brand Awareness

Awareness is a  major factor for the growth of any business , a company or an agency.  And our agency builds your Brand’s Awareness with our established services  Our Search Engine Optimization services in India ensure very well that your products and services are easily found by search engine sites through regular and organic search. 

And how we do it? We start with an initial optimization of your website to ensure your website is easily crawled by search engines and to boost your website’s relevance for your core search terms. We develop a good SEO strategy monitors these changes and makes adjustments accordingly

Competitive analysis 5

Submit to store directories

We will also help you to boost your business to gain better visibility in the local market, not just listing your website in local directories but submitting your website to online directories. Local SEO agency keeps doing this regularly to your page rank will increase and helps you to get presence locally. When you apply for the directory it means you will be listed on it. 

We as a local SEO agency get your site listed on efficient local directories like Google, Just Dial, Yelp, Foursquare, Bing Places for Business page, Yellow Book, etc. The online audience is vast, with two-thirds of the world being online, the local business listing is a major driver of traffic and revenue.

Competitive analysis 11

Plan for the local event

 It is like Event Marketing. It is the combined effort of activities taken to promote an event. Effective marketing creates a demand for your event through discovery and creating, and satisfying customer needs.

 The key aim is:

  •  Letting people know about your event,
  • Getting people interested in finding out more information,
  • Conveying how the event fills specific needs,
  • Convincing people to attend.
Best SEO Services in India | SEO Agency | Digital Marketing Agency | Orktail
our qualities

Why choose Enterprise SEO Services from Orktail?

Apart from bringing you huge cost savings, outsourcing Enterprise SEO in India puts you at an advantage on many fronts. Orktail is one of the best Enterprise SEO companies in India. Here are a few reasons why Orktail is a preferred Enterprise SEO solutions provider –

  • Extensive Enterprise SEO Experience
  • Affordable Prices
  • High-quality
  • Data Security
  • Satisfaction Guarantee
  • Quick Turnaround Time
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Talk to an Expert

FAQS

Questions You Might
Want to Ask

Q1. Why is the local map so important?

The majority of people searching online for a business to use are looking for convenience and good reviews. Orktail as local SEO agency help inconvenience can easily be determined via the map. Make sure Google maps are active and accurate.

Q2. How do you provide Local-SEO-services?

We help in providing local SEO services with help of plan and strategies:

  •  Listing of Local Business
  •  Content Optimization
  •  On-Page Optimization
  •  Effective Schema Implementation
  •  Better Competitor Analysis
Q3. Do people really believe in reviews?

Those who treat their customers well will find reviews do truly matter. Around 90% of internet users will trust people they know to review a product or service honestly. The review will affect their decision to use the company, product, or to take services wholly or mostly by reading reviews.

Q4. Does my business need Local SEO?

If you are the owner of any business that has one or more physical locations, or you are a specialist/company that serves clients at their locations and you want to be visible in Google and attract more clients, then Local SEO company is what you definitely need.

Q5. Are business profiles really necessary?

Yes, because your business profile is what will help lead customers to our business. Make sure that keywords are utilized in order to draw the local SEO attention needed to become successful. The more listings local seo agency in India create more possibilities to have an increase in business.